The “old media” mantra of “if in doubt, leave it out” has been replaced in the online journalism age by “if it’s wrong, it won’t be for long”.

But despite the promise that the internet delivers a kind of self-correcting crowd-sourced “truth” that can match the efforts of traditional media, even some pop culture newsrooms such as BuzzFeed are finding that it makes business sense to get your facts right.

This piece, from the Columbia Journalism Review, suggests that authority, credibility and the trustworthiness of information still have currency. The question “Who cares if it’s true?” has been answered. We all care.